Struggling with Instagram? Mistakes You’re Making.
I think plenty of us can agree that the Instagram algorithm hasn’t been very nice lately. Instagram is changing again and its impacting the way our followers are engaging with our content. For blogger who earns an income this way, it can be a scary thing. However, there are so many other ways to create content and there could not be a better time to focus on building your social media presence across other platforms and upping your game on your own blog. I think a few things need to happen for you to truly get back on your game.
Change Your Mindset
Instead of freaking out over how much your story views have dropped or how few likes your latest post got, focus on strengthening the relationships with your followers that continue to engage with your profile.
Instead of throwing in the towel and taking yet another week long social media break because you’re *so over* it, reach out to some of your followers and thank them for interacting with your content.
Instead of focusing your energy on something you can’t control, focus on things you can control – putting out great content and engaging with your followers. We aren’t in a business to see how many likes we can get or who can grow their following the fastest. We are here to serve our audience, establish genuine connections and provide value.
You don’t need thousands of followers in order to sell out your offerings or get brand deals on Instagram. You need to nurture the followers you DO have, build genuine relationships with your ideal clients on IG, and most importantly, have a SALES strategy that will effortlessly convert your followers into clients.
Building Your Presence
Social media platforms are changing daily.. Remember when it was all about Facebook? Twitter? Before we know it, Instagram will be a thing of the past and we’ll be movinb onto the next back thing which could be Tik Tok. Stay active on social media and posting conetent across all these platforms helps establish your brand, consistency, and authenticity. When one platform fails, it is time to move onto the next.
While Instagram may be my “biggest” platform, I will always put the blog first. This is a space I truly own and I can share my content how I choose. I also make sure to stay active across my other channels as well. For example, I may have the “smallest” following on Pinterest, but my content still reaches more and it brings in the most traffic to my site. Someone’s following may look “small” but one social site makes up just one part of someone’s brand.
Again, you don’t need hundreds of thousands of followers on a single platform to have influence. If you think about it, everyone’s an influencer anyway. During this time of change, the main thing to focus on is having a consistent message across multiple platforms so that your content gets seen to the right audience.
Less focus on the numbers and more focus on that quality content!